Real content
resonates with
real humans
Hey there,
If you're reading this post, chances are you’ve invested time and money into creating social videos for your brand, but unfortunately, they didn't succeed in growing your following.
You're not alone
One mistake many brands make is creating videos that focus solely on their own products or services, which brings us to my first piece of advice;
#1
Gather stories from your customers
Reach out to your existing customers and ask them to share their experiences with your brand. Use these stories to craft a narrative that speaks directly to your target audience.
#2
Conduct research
Utilize market research and customer insights to understand your target audience's pain points, values, and aspirations.
#3
Plan a cohesive campaign
Develop a plan for how your videos will fit together and support a larger campaign. This will help ensure that each video is part of a larger story that resonates with your target audience.
#4
visualize them at a party
My favorite exercise to do with the team is to imagine our clients target audience at a party. What kind of party would they go to? How would they dress? At the party, are they the center of attention or quiet?
We believe that by prioritizing your customers' experiences, you can create videos that generate real results for your brand.
If you're interested in learning more about how our team can help you create a multi-video campaign that champions your customers' experiences, please don't hesitate to reach out. We'd love to hear from you and help you take your brand to the next level.
